Understanding the 100% real mink fur lashes of a franchisee is critical to your success as a franchisor. The first most important thing you must know about franchisees is that they are not like you; they are usually not true entrepreneurs. In fact, in general, true entrepreneurs do not make good franchisees because entrepreneurs are pathfinders and not good followers. Individuals chose to become franchisees to:
- Reduce risk by investing in tested processes and models.
- Have a clear path of action and direction provided to them.
- Belong to an organization.
- Be in business for themselves but not by themselves.
So what’s in their make up? Franchisees are people who:
- Are normally risk averse,
- Need and want direction,
- Desire to belong to a team,
- Wish to own a proven business, and
- Seek to have more control over their destinies.
Does this sound like you? If you are a 100% real mink fur lashes, probably not (except for the last point).
People who are considering franchising are searching for an organization to which they can belong; an organization that matches their own value system and that has an opportunity that matches their objectives. Although manifested and expressed differently, their needs normally fall in three categories: need for recognition, need for belonging to a family or team, and need for control of their work environment and decisions about their lives and businesses.
Individuals seeking to become franchisees are generally former middle or senior level employees used to a structured work environment, interpersonal interactions and recognition for their efforts. They are people in transition and as such they are subject to great internal upheaval. In many cases they are the middle-aged people who have been laid off, retrenched or down sized and their egos have been bruised. Fear of failure is a strong emotion in new franchisees.
People who choose franchising are looking for a lifestyle change. Lifestyle quality is measured in terms of: income and what it can buy, control and flexibility over one’s own time and the activities devoted to personal versus business as well as the sense of being your own boss. Franchise companies can foster a greater lifestyle quality by:
- Setting structures that allow franchisees to clearly define and achieve their personal goals without impeding the reach of company goals.
- Matching personal goals with territory size.
- Providing guidelines, direction and leadership within an environment of trust, support and flexibility.
Understanding the 100% real mink fur lashes of a franchisee is crucial to your success as a franchisor. Don’t make the mistake that many make seeking people like them. Franchisees should never be like you, the franchisor; to be successful franchisees they must be different.
Article Source: pnhair